+167% revenue in 18 months, without advertising
Mon Petit Herbier · E-commerce leadership · June 2023 to December 2025
monthly revenue over 18 months
organic clicks (5,000 to 22,000 per 28 days)
of end-to-end leadership
The context
Mon Petit Herbier is an e-commerce business specialising in CBD products. The sector combines two major difficulties: aggressive competition and a de facto ban on the main advertising channels (Google Ads and Meta heavily restrict CBD). All growth therefore had to come from organic search, conversion and customer loyalty.
The challenge
Growing revenue sustainably with no advertising budget, relying solely on organic search, conversion optimisation, customer relationships and platform reliability.
The engagement
Over two and a half years, the engagement covered end-to-end e-commerce leadership: strategy and roadmap, business trade-offs, SEO and GEO, conversion optimisation, Shopify development, CRM, systems integration and dashboards, working with the in-house teams and external partners.
The levers we activated
SEO & GEO
Technical optimisation (Core Web Vitals, indexing, architecture), rebuilt internal linking, optimisation of categories and product pages, content strategy and monitoring via Search Console and Semrush. Early work on optimisation for AI engines (GEO).
Conversion & UX
Continuous improvement of product pages, categories and the checkout funnel: navigation, mobile experience, payment methods, trust signals and calls to action, measured at every iteration.
Shopify platform
Management of functional development: themes, apps, Shopify Markets (international), Shopify B2B, pricing rules and promotions, payment methods.
CRM & loyalty
Structuring the customer relationship: segmentation, newsletters, marketing automation and loyalty programmes, the second growth engine alongside SEO.
IT, data & AI
Shopify to ERP integration (Hiboutik): product, stock, order and logistics flows. Management dashboards (revenue, conversion, traffic, average order value, SEO). Progressive integration of AI tools into SEO and content processes.
The results
This growth was the result of collective work with the Mon Petit Herbier team. The role held: setting the strategy, prioritising the workstreams and implementing the majority of the optimisations, which is precisely what e-commerce leadership involves.
What this case shows
This case illustrates the method applied to every engagement: diagnose what is limiting growth, concentrate effort on the highest-impact levers (here SEO and conversion, since advertising was not an option), equip decision-making with reliable data, and build a lasting asset rather than one-off results.
See how this method applies to your context: digital transformation consulting, digital audit & roadmap or fractional e-commerce leadership.
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