Ecommerce Dynamics Ecommerce Dynamics
SMEs · Mid-caps · Enterprises

Fractional e-commerce leadership

A senior e-commerce director, part-time: the vision, the leadership and the standards of an experienced profile, without the cost or the commitment of a full-time hire.

Between the vendor who executes and the salaried director you are not ready to hire, there is a third way: fractional leadership. One to three days a week, a senior profile takes charge of e-commerce strategy, leads your teams and your partners, and is accountable against measurable targets.

Book a strategic call

30 minutes, no commitment. Every engagement comes with a tailored proposal.

What you get

An e-commerce strategy aligned with your revenue and margin targets
Operational leadership: roadmap, prioritisation, coordination of teams and partners
Performance tracking: dashboards, KPIs, board-level reporting
Technical trade-offs: platform, stack, integrations, technical debt
Structured acquisition: SEO, advertising, email, conversion
Gradual upskilling of your in-house teams

Who this engagement is for

E-commerce SMEs (€1m to €10m)

Your business warrants e-commerce leadership, but not yet a full-time hire at €80-120k fully loaded.

Brands in transition

A manager has left, growth is accelerating or a major redesign is coming: you need seniority available immediately.

Groups and mid-caps

You are launching an e-commerce business or a marketplace and want to secure the foundations before hiring the target team.

How the engagement runs

1

Initial diagnosis

Two to three weeks to audit the current setup, meet the teams and set the roadmap for the first 90 days.

2

Steady state

One to three days a week depending on your needs: leadership, steering committees, trade-offs, execution of the priority workstreams.

3

Governance checkpoints

Monthly reporting to leadership: results, decisions to be made, risks and next steps.

4

Clean exit

A time-boxed, reversible engagement: handover to an internal hire or to autonomous teams, with full documentation.

Why Ecommerce Dynamics

  • 1The level of an experienced director for a fraction of the cost of a full-time hire, and without a drawn-out probation period.
  • 2A hybrid profile covering strategy, technology and acquisition: no need to stack up three consultants.
  • 3Measurable targets and regular reporting: performance is measured, not narrated.
  • 4An engagement designed to be reversible: we prepare your autonomy, including your future hire.

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Frequently asked questions

How much availability should we plan for?
Most engagements run at one to three days a week, adjustable as the project moves through its phases. The rhythm is set during scoping and can evolve.
Does this work alongside our existing team?
That is precisely the point: fractional leadership manages, grows and structures your in-house teams, it does not replace them.
What length of commitment?
Engagements are typically built over three to twelve months, with regular exit points. No long-term commitment is imposed.
How do you handle confidentiality?
Every engagement can be covered by a non-disclosure agreement, and we never work with two direct competitors at the same time.

Let's talk about your project

A 30-minute strategic call, with no commitment, to assess whether we can help.

Book a strategic call