Ecommerce Dynamics Ecommerce Dynamics
SMEs · Mid-caps · Enterprises

Digital transformation consulting

Beyond building websites: strategic guidance for companies that want to structure, steer and accelerate their digital business.

A digital transformation is not a new tool or a new website. It is an alignment between your strategy, your systems and your teams. Ecommerce Dynamics works where business meets technology: understanding your challenges, framing the right priorities, steering execution and transferring skills, with a requirement for measurable results.

Book a strategic call

30 minutes, no commitment. Every engagement comes with a tailored proposal.

Growing SMEs

Your digital business is growing faster than your organisation. You need structure without red tape: the right tools, the right partners, the right priorities.

Mid-caps & enterprises

You are running a transformation programme, a platform replatforming or a systems integration. You need a hybrid profile who can talk to the executive committee and to the engineering team alike.

Established online retailers

Your store has plateaued or your stack is holding you back. You want a clear-eyed diagnosis and an action plan that delivers, not yet another audit that ends up in a drawer.

Three ways to work together

Scoped engagements, with clear deliverables and a fixed price set on proposal, never billed by time spent.

Digital audit & roadmap

A clear-eyed assessment of your digital ecosystem, and a prioritised action plan your team can actually execute.

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Fractional e-commerce leadership

A senior e-commerce director, part-time: the vision, the leadership and the standards of an experienced profile, without the cost or the commitment of a full-time hire.

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Project & migration management

Redesign, platform migration, ERP or CRM integration: an experienced conductor to deliver on time, on budget, without losing your SEO or your data.

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A method in four steps

1

Diagnose

An audit of what exists: platforms, IT systems, data, acquisition, organisation. A factual assessment, with no complacency and no jargon.

2

Frame

A roadmap prioritised by business impact: quick wins, structural workstreams, budget and milestones. You know what to do, in which order, and why.

3

Steer

Execution management: coordinating partners and teams, technical trade-offs, tracking deadlines and quality. One accountable point of contact.

4

Transfer

Upskilling your teams, documentation and dashboards. The goal: your autonomy, not your dependency.

Areas of expertise

Strategy & leadership

  • Digital transformation
  • IT audit and functional architecture
  • Roadmaps and governance
  • Project and vendor management
  • Team coordination

E-commerce & platforms

  • E-commerce architecture
  • Shopify, WooCommerce, custom builds
  • Migrations (Shopify, Magento, Prestashop)
  • UX redesign and conversion optimisation
  • Internationalisation

SEO, GEO & AI

  • Technical and international SEO
  • GEO, visibility in AI engines
  • AI applied to marketing (OpenAI, Claude)
  • Automation (Make, n8n)
  • Content strategy

IT, data & integrations

  • ERP, CRM and PIM integrations
  • APIs and data flows
  • Tracking: GA4, Tag Manager, server-side
  • Dashboards: Looker Studio, Power BI
  • Data quality and governance

Expertise built over more than ten years, notably with payment and fintech players (MONEXT, Swan) and with growing e-commerce brands. A rare dual background: computer science engineering (Epitech, Université Laval) and information systems management (IAE Aix-Marseille), which means the language of your executive committee as well as that of your developers. And one detail that changes everything: we run our own online stores. Every recommendation has first been tested on our own e-commerce businesses, with our own profitability at stake.

Results, not promises

Every engagement is measured. Documented examples:

E-commerce CBD & bien-être

+167 % de chiffre d'affaires en 18 mois, sans publicité

Mon Petit Herbier · Direction de l'activité e-commerce · Juin 2023 – Décembre 2025

+167 %
de chiffre d'affaires mensuel en 18 mois
×4,4
de clics organiques (5 000 → 22 000 par 28 jours)
E-commerce mobilier & décoration

+33 % de chiffre d'affaires en dix mois

Ovio Home · Consultant e-commerce, SEO & SI · Avril 2025 – Décembre 2025

+33 %
de chiffre d'affaires, mesuré sur dix mois
+22 %
de clics organiques (1 800 → 2 200 par 28 jours)

Frequently asked questions

How is this different from an IT services firm or a large consultancy?
You work directly with a senior consultant who has built and operated platforms, not with a junior supervised from a distance. Faster decisions, controlled costs, and independent advice: we sell neither licences nor billable days to fill.
How do you charge?
On value and deliverables, not on time spent: every engagement comes with a proposal setting out a fixed scope, fixed deliverables and a fixed price, drawn up after a free scoping call.
Do you only work in the South of France?
No. Consulting engagements run anywhere in France and remotely, with regular check-ins, and on site when the project calls for it (workshops, steering committees, launches).
Can you work with our existing partners?
Yes, and it is common: we frame, challenge and coordinate your current agencies and integrators. The goal is the success of the project, not the replacement of your partners.
Are you independent from the solutions you recommend?
Yes. We are a technical partner (Shopify Partner) but with no exclusivity and no referral commission: the recommendation follows from your needs, your budget and your organisation.

Let's talk about your transformation

A 30-minute strategic call, with no commitment: your challenges, your constraints, and an honest outside view on your priorities.

Book a strategic call