+33% revenue in ten months
Ovio Home · E-commerce, SEO & IT consultant · April 2025 to December 2025
revenue, measured over ten months
organic clicks (1,800 to 2,200 per 28 days)
product, stock and order flows made reliable
The context
Ovio Home is a furniture and home decor retailer selling online through Shopify, with a local presence via its Google Business Profile listings. The store relied on an ERP integration (Joolan) whose flows, covering products, stock and orders, needed to be made reliable to support growth.
The challenge
Accelerating revenue while consolidating the foundations: growth built on reliable product data, accurate stock levels and a smooth buying journey, not on extra traffic alone.
The engagement
A nine-month remote engagement covering the full e-commerce scope: store and checkout optimisation, SEO strategy, local visibility, ERP integration, dashboards and improvement of internal processes, working with the teams and their partners.
The levers we activated
Shopify & conversion
Optimisation of the store, the user experience and the checkout funnel; improvement of product pages and the catalogue to remove barriers to purchase.
SEO
Definition and management of the organic search strategy: structure, content and Search Console monitoring, with organic clicks rising steadily throughout the engagement.
Local visibility
Management and optimisation of Google Business Profile listings to capture local demand alongside the online store.
IT & ERP flows
Monitoring and optimisation of the integration between the Joolan ERP and Shopify: making product, stock, order and logistics flows reliable, the precondition for growth without operational friction.
Data & processes
Implementation of management dashboards and KPIs; improvement of internal processes and coordination of teams and partners.
The results
These results came from close collaboration with the Ovio Home team. The role held: prioritising the workstreams, implementing the optimisations and coordinating everyone involved.
What this case shows
This case illustrates one conviction: e-commerce growth does not rest on marketing alone. Reliable IT systems, with accurate product data, synchronised stock and smooth orders, are a revenue lever in their own right, because they free the team from daily friction and protect the customer experience.
See how this method applies to your context: digital transformation consulting, digital audit & roadmap or fractional e-commerce leadership.
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